Not all faced can be changed, but nothing can be changeduntil it is faced.The emphasis is on the management team to listen and learn.Full use should be made of the background information, researchand ensure the monitoring infrastructure is in place.Stage exploration showed increased urgency during the import-tance problem. By working with a number of pharmaceutical companies,example
of the structure and allocation of responsibilities of medical, safety,
regulatory, planning, legal, marketing and community-nications function with the authority to take certain actions. Characteristicsof each task force are:● seniority to make decisions, allocate resources, and direct programimplementation;● breadth of disciplines represented and timely access to information-tion for decision-making purposes;● Easy access to set up a meeting and 'network' information;flexibility and informality in working methods;● the ability to combine analytical and creative skills quickly, focusdecision-making and action;● minimal paper flow to avoid bureaucracy, slow response and leakagesensitive information.Greater awareness of the issues raised in the company at this stage andanalysis and opinion formation process begins.
Process management: In the decision-making stage companies should consider action. Implementation phase involves the steps necessary to make management decisions work in practice.Effective management issues can help to build competitive advantageand sales, especially in emerging markets, which can be exploitedopportunities or protect corporate policies where there is potential formajor social change. Pressure
from market dynamics, competitor activities and the availability of
resources may make it difficult to anticipate, initiate or planning
issues.Kerry Tucker and Bill Trumpfheller (1993) has made a five-step planto help build management system issues, which we have foundworks well in practice.Risk management issues
1. Anticipate problems and set priorities
The first basic step can take many forms, from preparing highlybasic set of assumptions through an anticipation of a very complicated issue. Setting up an internal task force, based on the approach outlinedin the previous section, is an important starting point. Brainstorming sessionand database analysis should focus on responding to questions such as:● What are direct competitors and medium term, social or regulatoryfactor we have to contend with?● What changes we anticipate in the market and the broader polit-ical and social environment over the next 12 months and beyond?● What factors might affect the way we work?● What special events that may occur and impact theour ability to maintain and grow our market?Once the problems are identified, priorities can be set and decisions cantaken on how much time and resources to devote to them.
2. Analysis of the problem
Develop a formal brief analysis of this issue, see an opportunity,ties and threats to a series of different scenarios. This
should include what could happen if the problem is ignored, and an
assessment of how key audiences are likely to be affected by this issue.
3. Recommend the organization's position on the issue
mance reputation, the company and the potential for regulation or evenlitigation.Implement program management issues
Analysis of the previous steps should provide a database for developingpositions designed to gain support from the majority.The database is built from the answersthe following questions:● Who is affected?● How are affected groups or individuals feel the problem?● Is the position possibilities and behavioral tendencies?● What information / data we collect to support our case?
4. Identify groups and opinion leaders who canadvance your positionThese groups and individuals have emerged from asking:
● Who makes the decision on this issue?● Who is likely to support our position?● Who would not?● Who can we target managed to make the biggest difference inadvancing our position?If possible, research should be conducted to validate the assumptions madeabout the group during the analysis stage. Opinion leaders, followedby industry associations or employees affected, consumers and otherspecial interest groups and the media information can be a powerful ally indealing with a variety of audiences, the criteria for choosing them include:● Who are our target group members look to for advice on this issue?● Who will be the public (customers, consumers) and the public trust on this issue?● Who has the best credibility advancing our position on this issue?● Who would be open to our position on this issue?
5. Identify the desired behavior
It is easy to overlook point, according to the authors. Advancespecific behaviors associated with the position of the company encouraged the development.
Translate
Minggu, 13 Januari 2013
Jumat, 11 Januari 2013
Media Techniques
Several other techniques in program mode while training films, video recordings, audio recordings, slides, projectors, whiteboards, and the horses, and the teleprompter.
Film. The film has been used in a training program for several years. Films that deal directly with the concepts covered in the program, which was preceded and followed by a brief discussion by the reaction, and does not cover too much material an effective training aid. Many movies are available for free or for a minimal rental fee of the film centers around the country. When-ever possible, the instructor should preview the film before showing it.
Video recording techniques. The technique is very useful in video communication training workshop in which attention is focused on the improvement of individual communication skills. Decision-making situations can be recorded and instantly played back to allow individuals to "see themselves as others see them." Nonverbal behavior can be focused on if the volume is turned down during playback.
Audio Tape. Most of the use of compressed speech just discussed relate to the audio recordings in the training program. In other uses of recorded audio, voice recording can be played back to pre illustrates the difference in perception between employees listen to the voice of the environment. Exercise can be audiotaped and played by trainess at home.
Slide. Used alone or with accompaniment audio recording, 35mm slides are an asset in discussing nonverbal communication and other similar topics. When this technique is used, needed a photographer, film and developing services to be purchased, the script for the slides to be developed, and a whole lot of planning is needed.
Telelecture. Telelecture is a conference-call system that allows a group of participants to listen to more speakers from various places in the country. Guest speakers or resource persons phone training sessions at the specified time.
Projector. Included in this category are familiar engines such as overhead projectors, transparencies were projected on the screen without requiring special dark room.
Chalkboard and Easel. There is hardly an instructor familiar with the board, in which the instructor uses chalk can instantly reproduce any information they want. This is especially usefulduring lecture and discussion to summarize comments, ideas lists, and the result line.
Kamis, 10 Januari 2013
Selasa, 08 Januari 2013
Minggu, 06 Januari 2013
Daftar Istilah Black berry
RIM = Research In Motion, merupakan perusahaan
produsen BlackBerry yang berkantor pusat di Waterloo, Ontario, Kanada. RIM
didirikan pada tahun 1984.
BB = BlackBerry, adalah merek dagang dari RIM
BBM = BlackBerry Messenger, adalah sebuah aplikasi chatting eksklusif milik BlackBerry
BM = Broadcast Message, adalah pesan yang dikirimkan ke lebih dari satu pengguna yang terdapat pada daftar kontak.
BNIB = Brand New In Box, adalah kondisi dimana sebuah barang (tidak hanya BlackBerry) masih dalam keadaan baru dengan kemasan yang tersegel.
OTA = Over The Air, adalah proses terhubungnya 2 titik (misalnya antara perangkat dengan server) yang secara fisiki tidak terhubung langsung. Istilah ini juga umum digunakan untuk software yang diinstal secara nirkabel menggunakan koneksi data di BlackBerry.
PIN = Personal Identification Number, adalah nomor acak dari RIM sebagai nomor identitas BlackBerry.
DM = Desktop Manager, adalah software yang dapat diinstal pada komputer yang berfungsi sebagai semacam PC Suite khusus untuk perangkat BlackBerry. DM digunakan BlackBerry untuk berkomunikasi dengan komputer dalam melakukan sinkronisasi data. DM juga dikenal dengan istilah BDM (BlackBerry Desktop Manager) atau BDS (BlackBerry Desktop Software).
BBSAK dan BBMCP = BBSAK (BlackBerry Swiss Army Knife) dan BBMCP (BlackBerry Master Control Program) adalah tools atau aplikasi selain Desktop Manager yang bisa digunakan untuk backup aplikasi, wipe/load OS,modifikasi COD dan lainnya.
OS = Operating System (Sistem Operasi) adalah seperangkat program yang mengelola sumber daya perangkat keras (hardware), Untuk smartphone BlackBerry, OS yang digunakan adalah BlackBerry OS, yang terbaru adalah versi 7.1. Sedangkan BlackBerry Playbook menggunakan sistem operasi BlackBerry Tablet yang dikembangkan QNX.
DP = Display Picture, adalah foto profile atau avatar dalam BBM.
PM = Personal Message, semacam status seperti pada Facebook, hanya saja tertampil dalam profil BBM.
Invite = Permintaan pertemanan, dalam Facebook biasa disebut Add.
Accept = Menerima permintaan pertemanan, semacam Confirm pada Facebook.
Delcont = Delete Contact, menghapus orang lain dari daftar kontak BBM.
Push E-mail = Adalah teknologi untuk menerima atau mengirim e-mail secara langsung (real time) di ponsel BlackBerry, layaknya menerima dan mengirim SMS. Pada Push e-mail, setiap e-mail akan melalui proses compressing dua kali, sehingga ukuran file-nya berkurang hingga 50%.
CrackBerry = Berasal dari kata crack yang berarti kokain dan kata BlackBerry. Istilah ini digunakan untuk menggambarkan pengguna yang tidak bisa lepas dari BlackBerry-nya (kecanduan).
BIS = BlackBerry Internet Service, adalah layanan data yang diberikan operator khusus untuk perangkat BlackBerry. Beberapa fungsionalitas BB juga hanya dapat digunakan jika pengguna sedang berlangganan BIS.
BES = BlackBerry Enterprise Server, adalah nama dari middleware paket perangkat lunak yang merupakan bagian dari BlackBerry platform dari RIM. BES menghubungkan beberapa perangkat seperti server, desktop dan perangkat mobile dalam sebuah jaringan perusahaan untuk mengarahkan e-mail atau sinkronisasi informasi.
PIN Suspend = Kondisi dimana PIN pada BlackBerry diblock atau suspend karena melanggar ketentuan yang berlaku. Misalnya BlackBerry dengan PIN tersebut dilaporkan hilang atau kecurian. Kasus lain misalnya pemilik BlackBerry dengan PIN tersebut melanggar kontrak dengan operator bersangkutan. Kondisi ini membuat BlackBerry tersebut tidak lagi dapat menggunakan layanan BIS.
OS Official = Sistem operasi untuk Blackberry yang resmi dirilis oleh operator.
OS Leaked = Sistem operasi BlackBerry yang belum resmi atau dalam masa percobaan namun kemudian bocor dan dapat diakses oleh pengguna umum.
HRT = Host Routing Tables, secara sederhana dapat diartikan oleh serangkaian konfigurasi untuk mencocokkian tujuan dan jalur data yang digunakan perangkat BlackBerry agar dapat terhubung ke internet.
SB = Service Book, adalah konfigurasi yang membuat perangkat BlackBerry dapat terhubung dengan infrastuktur layanan BlackBerry. Service Book juga menyatakan layanan yang spesifik untuk perangkat BlackBerry yang digunakan. Keragaman Service Book yang berada pada perangkat BlackBerry.bergantung dari fitur yang disediakan oleh provider layanan wireless (dalam hal ini operator selular dalam layanan BIS) dan IT Policyyang diterapkan oleh perusahaan (layanan BES).
Bricked = Berasal dari kata brick (batu bata), istilah ini digunakan untuk menggambarkan kondisi perangkat BlackBerry yang sama sekali tidak berfungsi (mati total) sehingga tidak berbeda dengan sebuah batu bata saja.
Cabut Baterai = Ini adalah istilah yang sangat sering kita dengar di awal-awal penggunaan BlackBerry. Pasalnya, cara ini terbilang satu-satunya cara untuk melakukan restart ponsel BlackBerry dengan cepat dan merupakan solusi jitu ketika BlackBerry mengalami masalah.
Japri = Jalur Pribadi, sebutan lain untuk PM.
BB = BlackBerry, adalah merek dagang dari RIM
BBM = BlackBerry Messenger, adalah sebuah aplikasi chatting eksklusif milik BlackBerry
BM = Broadcast Message, adalah pesan yang dikirimkan ke lebih dari satu pengguna yang terdapat pada daftar kontak.
BNIB = Brand New In Box, adalah kondisi dimana sebuah barang (tidak hanya BlackBerry) masih dalam keadaan baru dengan kemasan yang tersegel.
OTA = Over The Air, adalah proses terhubungnya 2 titik (misalnya antara perangkat dengan server) yang secara fisiki tidak terhubung langsung. Istilah ini juga umum digunakan untuk software yang diinstal secara nirkabel menggunakan koneksi data di BlackBerry.
PIN = Personal Identification Number, adalah nomor acak dari RIM sebagai nomor identitas BlackBerry.
DM = Desktop Manager, adalah software yang dapat diinstal pada komputer yang berfungsi sebagai semacam PC Suite khusus untuk perangkat BlackBerry. DM digunakan BlackBerry untuk berkomunikasi dengan komputer dalam melakukan sinkronisasi data. DM juga dikenal dengan istilah BDM (BlackBerry Desktop Manager) atau BDS (BlackBerry Desktop Software).
BBSAK dan BBMCP = BBSAK (BlackBerry Swiss Army Knife) dan BBMCP (BlackBerry Master Control Program) adalah tools atau aplikasi selain Desktop Manager yang bisa digunakan untuk backup aplikasi, wipe/load OS,modifikasi COD dan lainnya.
OS = Operating System (Sistem Operasi) adalah seperangkat program yang mengelola sumber daya perangkat keras (hardware), Untuk smartphone BlackBerry, OS yang digunakan adalah BlackBerry OS, yang terbaru adalah versi 7.1. Sedangkan BlackBerry Playbook menggunakan sistem operasi BlackBerry Tablet yang dikembangkan QNX.
DP = Display Picture, adalah foto profile atau avatar dalam BBM.
PM = Personal Message, semacam status seperti pada Facebook, hanya saja tertampil dalam profil BBM.
Invite = Permintaan pertemanan, dalam Facebook biasa disebut Add.
Accept = Menerima permintaan pertemanan, semacam Confirm pada Facebook.
Delcont = Delete Contact, menghapus orang lain dari daftar kontak BBM.
Push E-mail = Adalah teknologi untuk menerima atau mengirim e-mail secara langsung (real time) di ponsel BlackBerry, layaknya menerima dan mengirim SMS. Pada Push e-mail, setiap e-mail akan melalui proses compressing dua kali, sehingga ukuran file-nya berkurang hingga 50%.
CrackBerry = Berasal dari kata crack yang berarti kokain dan kata BlackBerry. Istilah ini digunakan untuk menggambarkan pengguna yang tidak bisa lepas dari BlackBerry-nya (kecanduan).
BIS = BlackBerry Internet Service, adalah layanan data yang diberikan operator khusus untuk perangkat BlackBerry. Beberapa fungsionalitas BB juga hanya dapat digunakan jika pengguna sedang berlangganan BIS.
BES = BlackBerry Enterprise Server, adalah nama dari middleware paket perangkat lunak yang merupakan bagian dari BlackBerry platform dari RIM. BES menghubungkan beberapa perangkat seperti server, desktop dan perangkat mobile dalam sebuah jaringan perusahaan untuk mengarahkan e-mail atau sinkronisasi informasi.
PIN Suspend = Kondisi dimana PIN pada BlackBerry diblock atau suspend karena melanggar ketentuan yang berlaku. Misalnya BlackBerry dengan PIN tersebut dilaporkan hilang atau kecurian. Kasus lain misalnya pemilik BlackBerry dengan PIN tersebut melanggar kontrak dengan operator bersangkutan. Kondisi ini membuat BlackBerry tersebut tidak lagi dapat menggunakan layanan BIS.
OS Official = Sistem operasi untuk Blackberry yang resmi dirilis oleh operator.
OS Leaked = Sistem operasi BlackBerry yang belum resmi atau dalam masa percobaan namun kemudian bocor dan dapat diakses oleh pengguna umum.
HRT = Host Routing Tables, secara sederhana dapat diartikan oleh serangkaian konfigurasi untuk mencocokkian tujuan dan jalur data yang digunakan perangkat BlackBerry agar dapat terhubung ke internet.
SB = Service Book, adalah konfigurasi yang membuat perangkat BlackBerry dapat terhubung dengan infrastuktur layanan BlackBerry. Service Book juga menyatakan layanan yang spesifik untuk perangkat BlackBerry yang digunakan. Keragaman Service Book yang berada pada perangkat BlackBerry.bergantung dari fitur yang disediakan oleh provider layanan wireless (dalam hal ini operator selular dalam layanan BIS) dan IT Policyyang diterapkan oleh perusahaan (layanan BES).
Bricked = Berasal dari kata brick (batu bata), istilah ini digunakan untuk menggambarkan kondisi perangkat BlackBerry yang sama sekali tidak berfungsi (mati total) sehingga tidak berbeda dengan sebuah batu bata saja.
Cabut Baterai = Ini adalah istilah yang sangat sering kita dengar di awal-awal penggunaan BlackBerry. Pasalnya, cara ini terbilang satu-satunya cara untuk melakukan restart ponsel BlackBerry dengan cepat dan merupakan solusi jitu ketika BlackBerry mengalami masalah.
Japri = Jalur Pribadi, sebutan lain untuk PM.
advertorial
Advertorial is the marriage between
advertising and editorial.
Advertising / advertising: persuasive presentation of the material to the public by means of the form of the space / time in the media were purchased to promote a product, service or idea.
A. DEFINITIONS
Editorial: PR publicity conductedto convey messages through the mass media in the form of reporting or writing of the article.
Advertorial: advertising in the form of news, or news that having values ad.
A. DEFINITIONS
advertorial in any form of mass media varies, depending on the style and layout format applicable to the respective media. While the forms of presentation, based on the agreement between the advertiser advertorial
(PR) with the media concerned.
A. DEFINITIONS
Because of its resemblance to the story, the audience is often difficult to discern which news and advertorials. But for PR resemblance, is the success of the publication is done. Because PR wants news publications that have aligned with a high degree of confidence in the public eye
A. DEFINITIONS
To maintain objectivity media, other than to place the code (adv), no media gave the name of 'ads', 'advertorial', or
'Advertisement'
B. KIND AND NATURE advertorial1. Adv Product: presents the discussion of the product (brand, type, quality, presence, etc.) that will be marketed or have been in the community.
2. Adv services: present discussion about services that are offered to the public
B. KIND AND NATURE
3. Adv corporate (korporatorial): presents a discussion on the existence of an enterprise.
4. Adv government: present discussion about government activity around
B. KIND AND NATURE
1. Informative: announce or introduce new products, services, activities etc.. Usually presented using straightnews writing style.
2. Explanative: describe and explain. Convince the audience that your product / service quality dandy
B. KIND AND NATURE
3. Interpretive: a combination of information products, services or activities with interpretation. Many authors include descriptions, comments and tafsira.
4. Persuasive: to persuade the audience to take action or to form public opinion.
B. KIND AND NATURE
5. Influentatif: nature gave rise to the action of the audience and direct action quickly (likely provocative).
6. Praise: praise the audience who had been persuaded and motivated to take action.
B. KIND AND NATURE
7. Argumentative: to prove something. Done by providing analytical argument or description.
8. Exploratory: lifting or disclose the problems that faced the audience.
C. FUNCTION AND PURPOSE advertorial
Advertorial advertising serves as a companion as well as a translator and interpreter ads.
Advertorial serves to unify information and advertising messages into a building intact by using language that easy to read.
C. FUNCTION AND PURPOSE
Advertorial is a mutually beneficial middle ground between the papers with the PR. Through marriage TSB, PR has the discretion to publish the organization in writing in the form of advertisements actual news coverage. While the media gain financially by selling the space / time.
D. ANATOMY advertorial
writing technique commonly used in adv is straight news, news and feature depth.
Writing feature should not be subject to the rules of news writing can be inverted pyramid, pyramids and chronological.
D. ANATOMY (feature)
1. Intro: Functions have to pullreader's attention on the words;
a. Narrative
b. Descriptive
c. Questiond. Excerpt e. Epigram f. Greeting
D. ANATOMY
2. Body composition:
a. Thematic: each paragraph confirm back what I had described in the intro
b. Spiral: each paragraph detailing what was written in the previous paragraph
c. Block: each paragraph stands alone, but as one who intact.
d. Inductive
e. Deductive
f. Chronological
g. Logical (causal)
D. ANATOMY
3. Concluding essay writing as a climax.The climax could be a summary of(Conclusion), surprise, a question or a statement.
4. Structure of writing:
a. Inverted pyramid: used for featurethat place point of maximal interest(The main point of concern) pd first paragraph.
D. ANATOMYa. Pyramid: a feature that is used to put the porch just as the attention to climax pd end.
b. Chronology: the intro reveals the main focal point, the body tells the story in sequence and the end of the climax.
5. Bridges sentence
E. ENGINEERING advertorial1. Preparation writing:
a. Searching idea or ideas
b. Testing ideas
c. Choosing a topic
d. The data collection
e. Make outline
E. TECHNIQUE
2. Implementation of writing:
a. Creating intro (terrace): introduktif, attractive, correlative
b. Making the body
c. Making the cover
3. Repair (editing): the advertorial writing that the information submitted is in keeping with what I want to use formula ANSVA
(Allan H. Monroe):
E. TECHNIQUE
a. Attention (attention): is the message that was deliveredcan generate interest audiences.
b. Need (requirement): demonstrated need for public
c. Satisfactions (gratification): shows how to satisfy those needs
d. Visualization (illustrative): provides illustrative how to meet those needs
E. TECHNIQUE
a. Action (recommended action): shows how the recommended action in order to meet and satisfy the needs earlier.
Besides ANSVA formula, we can also use the AIDA formula
E. TECHNIQUE
a. Attention (attention)
b. Interest (interest)
c. Desire (desire)
d. Action (action)
4. Setting the title: the title adv generally made with that provocative delivery style:
E. TECHNIQUEa. Able to attract the attention of
b. Able to generate interest
c. Able to arouse feelings
Langganan:
Postingan (Atom)





