advertorial

 Advertorial is the marriage between
advertising and editorial.
 Advertising / advertising: persuasive presentation of the material to the public by means of the form of the space / time in the media were purchased to promote a product, service or idea.
 A. DEFINITIONS
 Editorial: PR publicity conductedto convey messages through the mass media in the form of reporting or writing of the article.
 Advertorial: advertising in the form of news, or news that having values ​​ad.
 A. DEFINITIONS
 advertorial in any form of mass media varies, depending on the style and layout format applicable to the respective media. While the forms of presentation, based on the agreement between the advertiser advertorial
(PR) with the media concerned.
 A. DEFINITIONS
 Because of its resemblance to the story, the audience is often difficult to discern which news and advertorials. But for PR resemblance, is the success of the publication is done. Because PR wants news publications that have aligned with a high degree of confidence in the public eye

A. DEFINITIONS

 To maintain objectivity media, other than to place the code (adv), no media gave the name of 'ads', 'advertorial', or
'Advertisement'
 B. KIND AND NATURE advertorial1. Adv Product: presents the discussion of the product (brand, type, quality, presence, etc.) that will be marketed or have been in the community.
2. Adv services: present discussion about services that are offered to the public
 B. KIND AND NATURE

3. Adv corporate (korporatorial): presents a discussion on the existence of an enterprise.
4. Adv government: present discussion about government activity around


B. KIND AND NATURE
1. Informative: announce or introduce new products, services, activities etc.. Usually presented using straightnews writing style.
2. Explanative: describe and explain. Convince the audience that your product / service quality dandy
 B. KIND AND NATURE
3. Interpretive: a combination of information products, services or activities with interpretation. Many authors include descriptions, comments and tafsira.
4. Persuasive: to persuade the audience to take action or to form public opinion.
 B. KIND AND NATURE
5. Influentatif: nature gave rise to the action of the audience and direct action quickly (likely provocative).
6. Praise: praise the audience who had been persuaded and motivated to take action.

B. KIND AND NATURE
7. Argumentative: to prove something. Done by providing analytical argument or description.
8. Exploratory: lifting or disclose the problems that faced the audience.

C. FUNCTION AND PURPOSE advertorial
 Advertorial advertising serves as a companion as well as a translator and interpreter ads.
Advertorial  serves to unify information and advertising messages into a building intact by using language that easy to read.


C. FUNCTION AND PURPOSE

 Advertorial is a mutually beneficial middle ground between the papers with the PR. Through marriage TSB, PR has the discretion to publish the organization in writing in the form of advertisements actual news coverage. While the media gain financially by selling the space / time.


D. ANATOMY advertorial

 writing technique commonly used in adv is straight news, news and feature depth.
Writing  feature should not be subject to the rules of news writing can be inverted pyramid, pyramids and chronological.

D. ANATOMY (feature)
1. Intro: Functions have to pullreader's attention on the words;
a. Narrative
b. Descriptive
c. Questiond. Excerpt e. Epigram f. Greeting

D. ANATOMY
2. Body composition:
a. Thematic: each paragraph confirm back what I had described in the intro
b. Spiral: each paragraph detailing what was written in the previous paragraph
c. Block: each paragraph stands alone, but as one who intact.


d. Inductive
e. Deductive
f. Chronological
g. Logical (causal)

D. ANATOMY
3. Concluding essay writing as a climax.The climax could be a summary of(Conclusion), surprise, a question or a statement.
4. Structure of writing:
a. Inverted pyramid: used for featurethat place point of maximal interest(The main point of concern) pd first paragraph.

D. ANATOMYa. Pyramid: a feature that is used to put the porch just as the attention to climax pd end.
b. Chronology: the intro reveals the main focal point, the body tells the story in sequence and the end of the climax.
5. Bridges sentence
 E. ENGINEERING advertorial1. Preparation writing:
a. Searching idea or ideas
b. Testing ideas
c. Choosing a topic
d. The data collection
e. Make outline
 E. TECHNIQUE
2. Implementation of writing:
a. Creating intro (terrace): introduktif, attractive, correlative
b. Making the body
c. Making the cover
3. Repair (editing): the advertorial writing that the information submitted is in keeping with what I want to use formula ANSVA
(Allan H. Monroe):

E. TECHNIQUE
a. Attention (attention): is the message that was deliveredcan generate interest audiences.
b. Need (requirement): demonstrated need for public
c. Satisfactions (gratification): shows how to satisfy those needs
d. Visualization (illustrative): provides illustrative how to meet those needs
 E. TECHNIQUE
a. Action (recommended action): shows how the recommended action in order to meet and satisfy the needs earlier.
Besides ANSVA formula, we can also use the AIDA formula
 E. TECHNIQUE
a. Attention (attention)
b. Interest (interest)
c. Desire (desire)
d. Action (action)
4. Setting the title: the title adv generally made with that provocative delivery style:

E. TECHNIQUEa. Able to attract the attention of
b. Able to generate interest
c. Able to arouse feelings